As Chief Customer Officer for U.S. Retail, Sri Rajagopalan oversees all customer activities for General Mills in the U.S. He leads the nearly 1,000 sales professionals charged with growing the $10B U.S. Retail business. Sri was promoted to this position in July 2021.
Sri joined General Mills in March 2021 as a CPG industry veteran in leading omnichannel transformation after leadership positions in customer management at Frito-Lay North America , PepsiCo, Johnson & Johnson consumer Inc., and at Revlon.
After graduating from Virginia Tech with an MBA in Marketing, Sri joined IRI, a leading market research firm leading consumer insights with several brands across several categories. After several leadership roles of increasing responsibilities, he joined PepsiCo, where he led retail insights, business intelligence, customer management, digital retail led ecommerce and media management across both beverages and snacks. This journey grew to leadership across a diversity of categories at Johnson & Johnson and Revlon. He has also been a key diversity and inclusion leader in the industry being awarded twice by the California legislative assembly.
Sri’s experience is truly omnichannel and spans across field sales, trade marketing, category management, digital led demand and consumption, ecommerce and sales capabilities anchored on the transformational nature of today’s consumer behavior. His teams have consistently partnered with key retailers to lead profitable growth for them.
