Ambassador Playbook | Leadership Week 2026

Built for this moment.
Built to lead what comes next.

A polished ambassador resource to help drive attendance, visibility, sponsorship conversations, and Leadership Week momentum.

Executive Forum

Where senior leaders set direction through high-level conversations, business insight, and executive connection.

Leadership Summit

Where next-generation leaders rise through real access, real insight, and real acceleration.

25th Anniversary Honors Evening

A milestone celebration honoring our past and funding our future.

C-suite & senior executives

Setting direction and sharing real-world leadership decisions.

Next-gen leaders

Building skills, networks, and visibility for their future.

Partners & members

Experiencing NextUp’s value firsthand.

Expected attendees across all levels.

Ambassador Goal

Bring 3

Bring 3 new or additional attendees, or identify 1 new sponsorship opportunity. NextUp leadership can conduct the sponsorship conversation. Ambassadors only need to schedule the meeting.

Why Now

Leaders who invest now come out ahead

In a tight market, people buy certainty and relevance. Leadership Week gives teams timely development, meaningful connection, and brand-building opportunities.

Value Angles

What to emphasize

• Talent and retention
• Leadership development
• Brand positioning
• Timely decision, not later

Savings Angle

Early bird + group rate

By registering for Summit by June 30, attendees save $200. A group of 25+ qualifies for the Corporate Partner group rate, saving $255 per attendee.

Start with alignment. Schedule a Leadership Interest meeting, align with HR, ERG, Talent, and L&D, build your invite list, and launch internal promotion.

Build visibility. Host info sessions, launch a LinkedIn campaign, personally invite priority leaders, and begin tracking registrations.

Create urgency. Send deadline reminders, highlight pricing and ROI, share testimonials, and monitor registration gaps.

Confirm and celebrate. Share Know Before You Go content, confirm attendees, celebrate internal wins, and coordinate final logistics.

30-Second Elevator Pitch

Use this in meetings, ERGs, leadership syncs, and 1:1 conversations.

Leadership Week is NextUp’s most important convening of the year, bringing together senior executives and next-gen leaders to build the capabilities leadership demands right now.

Across Executive Forum and Leadership Summit, attendees gain real access, real insight, and real acceleration.

If you’re thinking about your long-term leadership impact, this is where you need to be.

Ask Your Boss Letter

Make it easier to say yes.

Share the ready-to-use letter to help associates make the case to their manager for attending Leadership Week.

Download 2026 Summit Ask Your Boss Letter »

Make the Case

ROI talking points

Objection Handling

Keep the conversation moving.

No budget: Totally understand. Most leaders are prioritizing fewer, higher-impact opportunities. If this aligned with a priority like talent or pipeline, would it be worth exploring?

What is the ROI? ROI comes from access plus activation: direct conversations, talent brand visibility, thought leadership positioning, and insight that continues after the event.

Never done this before: Many of NextUp’s strongest partners started here. NextUp can help shape an approach that is strategic, intentional, and guided.

Promotion Reminder

Share early. Share often.

Use the channels your teams already check: Teams, SharePoint, LinkedIn, internal newsletters, ERG updates, and the Interactive Directory.

Keep every message simple: why Leadership Week matters, who should attend, and what action to take next.

AI-powered sales judgment, live objection handling, and stronger client presence.

Faster campaign insights, ERG-informed storytelling, and influence beyond title.

ERG strategy, workforce decision-making, and emerging talent visibility.

AI-informed decisions, stakeholder influence, and real-world problem solving.

Vendor conversations, supplier relationships, and cross-functional influence.

Responsible AI adoption, digital transformation, and leadership during disruption.

Risk, AI, policy changes, and stronger presence in high-stakes decisions.

Speed, alignment, and better decision-making while managing change across teams.

6 steps to request and manage your group code

Key registration rates

Friend of NextUp

Starting at $10,000+

Honored as a valued supporter of NextUp’s legacy and future.

Premier

Starting at $30,000+

Prominent recognition across anniversary events and communications.

Presenting

Starting at $60,000+

Top-tier recognition, VIP access, and exclusive sponsorship assets.

Mobile App • Leadership Week

Brand placement on every attendee’s phone throughout Leadership Week.

Photo Booth • Leadership Week

Branded photo experience with high social sharing and lasting impressions.

$7,000

Notebooks

Your brand in every attendee’s hands throughout sessions and networking.

Lunch • Summit

Sponsor the lunch experience where Summit attendees gather, recharge, and connect.

25th Anniversary Candy • Honors

A fun, memorable brand moment during the Honors celebration tied to the 25th anniversary.

Balloon Arch • Honors

Brand visibility at a high-traffic photo moment for the Honors celebration attendees.

Full Resource

Want the complete Leadership Week Ambassador Playbook?

Download the full playbook for ambassador guidance, promotion details, registration information, and sponsorship talking points in one place.