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Owning Your Personal Brand

All career levels
Owning Your Personal Brand

About the event

About the event

Join Michael Wetzel, Director Digital Marketing & Commerce Solutions at The Hershey Company to understand how best to Own Your Personal Brand. Michael will explain strategies to define your personal brand in the workplace and how to build awareness of who you are and the value you bring. Michael will also teach us how and when to effectively use your Brand Card.


All attendees will receive a Brand Card Template and a link to complete a Predictive Index Behavioral Assessment.


This will be a highly engaging session that will help you take ownership of your image, both online and in person.


Key Learning Points

• Importance of having a personal brand and the key elements it consists of

• Strategies for defining and building your personal brand

• How to maximize your personal impact in the workplace and online

• How to take ownership of your image and brand

• Predictive Index Behavioral Assessment can provide a deeper understanding of your strengths and caution areas



About the Speaker

Michael Wetzel is the Director, Digital Marketing & Commerce Solutions at The Hershey Company. He is a thought leader who thrives on delivering positive change with a relentless passion to simplify technologies. Although he has held many roles within Hershey for over 10 years, Michael is currently focused on delivering meaningful, connected digital experiences for both consumers and customers. He also spends a considerable amount of his time mentoring others with a focus on personal brand, relationship building, servant leadership, and developing the next generation of leaders.

Virtual Meeting URL

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Attendees (70+)

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