AI Fundamentals – A Practical Guide to Smarter AI Decisions

About the event

AI is everywhere, but how much do you really understand about what happens behind the screen?

Join us for an engaging, jargon-free session that demystifies how AI learns, why it sometimes gets things wrong, and how to use it responsibly and effectively.

Erin Patel, Doctorate Student at West Virginia University, will share relatable examples and real-world workplace applications, leaving you with a practical framework for making better AI-assisted decisions while keeping your expertise and judgment at the center of the process.

About the Speaker: Erin Patel spent fifteen years in consumer packaged goods, spanning shopper insights, category management, and retailer analytics. She transitioned to higher education in August 2023, where she now teaches Marketing and Applied Analytics and Visualization at Winthrop University. She is finalizing her doctorate (class of 2027) at West Virginia University. Her doctoral dissertation examines what makes category management behavior distinct from other functions and how organizations can plan for future success in a rapidly changing big-data landscape.